In this post and the related video, I am not only going to show you how audience capture turned a young 150 pound vegetarian into a 350 pound MacDonald’s munching carnivore, and how it contributed to the tragic death of another influencer obsessed with his physique, but also how it’s a principle that affects you, too. For audience capture doesn’t just apply to social media influencers. It operates for any individual in the media, entertainment or the arts, regardless of whether the culture and audience is mainstream or alternative. We are all creating content all of the time – that would be upon the canvas of our own lives – and therefore giving our power away to the mob is a trap that all of us must be aware of if we are to embody our Deep Selves. And tests will come, because all creators eventually meet disapproval from their audience.